Panel PartIV: Integrating the organic value chain, from farm to plate

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The Business of Organic: What are companies doing in order to bring fresh food to the plate? This segment of the panel discussion has CEOs of organic companies discussing challenges in integrating farmers, pricing, supply chain logistics for perishable foods in bringing organic food, from farm to plate.

The panel discussion features N. Balasubramanian, CEO and Board Member, 24-Mantra Organic, Ajay Katyal, President-Organic at Amira Pure Foods Ltd, Surya Shastry, Director, Phalada Agro Research Foundation, with moderator, Rathish Balakrishnan, co-founder and Director, Sattva.

Recorded at BioFach India 2013, South Asia’s largest organic marketplace. Filmed, edited and presented by Team Creative Ville and Team The Alternative. More at

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